FICA INTERNATIONAL CRICKET STRUCTURAL REVIEW 2016

International cricket is faced with multiple choices and challenges. 

Cricket derives the bulk of its income from international competition and therefore the 3500+ professional players, as well as administrators and employees in the game worldwide, rely on the economic engine-room that is international cricket for their livelihoods. 

However, the international product is cluttered, lacking in context, confusing, unbalanced and frequently subject to change. It is time for Collective Thinking.... 

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Test cricket, a treasured format of the game, and bilateral ODI cricket are rapidly losing spectator appeal in many countries and consequently their commercial value is under severe threat. We understand that many of the game’s host broadcasters hold similar views. The new, parallel market of domestic T20 cricket is challenging cricket’s structures and economic model and doing so in an already over-full schedule. There is a growing divide in wealth and resources between the wealthy and less wealthy cricket nations that make up the main stakeholders in the international game…

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“THERE IS A CONFLICT WITHIN PLAYERS AROUND THE WORLD UNDER THE CURRENT STRUCTURE.  THE GAME HAS A GREAT OPPORTUNITY TO PROVIDE CLEAR GLOBAL DIRECTION IN RELATION TO ITS STRUCTURE, AND MUST TO FIND A WAY TO GIVE MEANING TO EACH GAME.  EVERY MATCH MUST MATTER”.
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Graeme Smith